When I first heard about Flodesk, I thought it was just pretty and another “aesthetic” tool, the kind that looks nice on the surface but doesn’t really offer anything substantial under the hood.
But after years of trying other platforms that felt clunky, overly technical, and just plain uninspiring, I decided to give Flodesk a try. And honestly? It changed everything.
I discovered that Flodesk isn’t just pretty; it’s powerful. It’s simple without being basic, intuitive without being limiting, and beautiful without sacrificing performance. Today, it’s the only email marketing platform I use, and here’s why.
Why I Left Other Platforms Behind
Before Flodesk, I tried all the “go-to” email platforms. And while they technically worked, I constantly felt like I was forcing my creativity into a box that didn’t fit.
My emails felt cold. The interfaces were confusing. And it was almost impossible to create something that actually looked like my brand. So I ended up avoiding writing emails altogether.
Flodesk changed that the moment I logged in.
What Made Me Stay (Hint: It Wasn’t Just the Templates)
Sure, the em ail templates are stunning, modern, minimal, and fully customizable. But it’s what’s underneath those designs that made me stay.
Workflows That Work While I Sleep
Flodesk’s automation workflows are shockingly intuitive. I can create an entire email journey in minutes using their visual builder. From welcome series to lead nurture to post-purchase follow-ups, everything is automated, while still feeling personal.
There’s no guesswork. They even offer templates for:
- Freebie delivery
- Launch sequences
- Re-engagement campaigns
- Abandoned cart follow-ups
It’s a set-it-and-forget-it system that feels human, not robotic. And it’s helped me stay connected with my audience without being glued to my screen.
Emails That Look and Feel Like My Brand
With Flodesk, I finally have full creative freedom. Their patented layout technology and drag-and-drop builder mean I can:
- Upload my brand fonts and color palette
- Add my logo and even my Instagram feed
- Use Canva integrations right inside the email editor
Their templates are a dream. They’re designed to look beautiful on any device and consistently outperform the industry average in open rates—Flodesk emails are opened up to 17% more than average.
Simply put: I get to send emails I’m proud of. Emails that feel like me.
Forms That Actually Convert
Flodesk’s forms don’t just look good; they convert at 2x the industry average.
From popups to full-page landing pages, countdown timers to spin-the-wheel offers, there are dozens of creative ways to grow your list. And each one can be branded to match your aesthetic perfectly.
I especially love their “Link-in-Bio” form for Instagram and how easily you can segment subscribers at the moment of opt-in.
Analytics Without the Overwhelm
I want to know what’s working, without needing a spreadsheet to decode it. Flodesk’s analytics are clean, simple, and tell me exactly what I need to know:
- Open rates (mine average around 50%, by the way!)
- Click-throughs
- Workflow performance
- List growth and engagement
When something isn’t working, I know. When something is? I can double down.
Segmentation That Feels Smart (Not Stressful)
Organizing your list used to feel complicated. But with Flodesk, it’s easy to:
- Tag people based on what they click
- Automatically segment based on form answers
- Create custom fields for advanced targeting
I can send the right email to the right people without overthinking it.
Real Results, Real Simplicity
Since switching to Flodesk:
- I write emails faster and with more joy
- I’ve built a more engaged, loyal community
- I no longer dread “email day”
- And my emails feel like a true extension of my brand
- I get replies from my community complementing how much they love my emails
Flodesk doesn’t just make my business look better—it helps it run better.
Want to Try It?
You can get 50% off your first year of Flodesk by using my link:
🎁 https://partners.flodesk.com/phjo6yqz4ix0
Whether you’re just starting your list or ready to revamp your systems, this is your sign to make email marketing feel easy again.
Need Help Getting Set Up?
I offer brand and social media consulting for creators and entrepreneurs who want to elevate their business online—and that includes email strategy.
Through my program Social Voyage, I can help you:
- Get clarity on your brand
- Build workflows that nurture leads
- Create a system that supports you, not stresses you out
Let’s make your brand look and feel as good as it actually is.
FTC Disclosure: I’m a proud Flodesk partner, which means I may earn a commission if you choose to sign up using my link. I only recommend tools I use personally and love wholeheartedly.
